Editorial Lead + Storyteller

It all starts with audience.

I work with marketing leaders who want to do something a little different. Together, we’re creating categories, turning goals into action, and publishing stories that resonate deeply.

Where you’ll find my work:

I’d love to hear from you!

olivia.ramirez.ny@gmail.com

Or say “hello!” on LinkedIn

Content strategy

storyarb

Case study

Led the Compound Interests newsletter strategy + launch. Our edition on “The ‘Two-Way Door’ Framework” led to multiple high-net-worth referrals for Compound advisors, within 24 hours of hitting “send”.

  • Led the SME interview

  • Identified + developed the story

  • Provided editorial direction + feedback to our staff writer

One story, one trusted voice, multiplicative impact

Attended Lyra’s annual Breakthrough conference to distill conference talks into long-form articles, newsletters, and socials.

Relaunched Lyra’s newsletter, increasing readership by 4% (an additional ~3,200 in their TAM). Our newsletter editions generated the highest number of clicks to the website in 2025.

Editorial newsletters built to make our readers’ lives easier

Launched the Compound Interests newsletter, leading to same-day $5M+ referrals and 100% goal attainment for MoM dashboard signups.

  • SME-driven content showcasing deep in-house expertise

  • Hero stories with native value for our ICP

  • Integrated marketing strategy, connecting editorial stories, key initiatives, and goals to the big picture

Original stories that speak to our audience’s POV

Leading the annual strategy + publishing calendar for high earners in tech.

The “two-way door” framework led to multiple high-net-worth referrals for Compound Planning.

I conduct SME interviews to uncover stories that help our audience succeed. I provide our writers with editorial direction and feedback to get every piece publish-ready and shipped.

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Since The Standard’s launch, we’ve seen a 22% increase in average deal size, a content-influenced conversion rate of 25%, and millions in pipeline generated from content at storyarb.

Coming soon

Trade Secrets: Marketing “AI” in 2026

“AI-powered” and “AI-driven.” Leadership wants more AI in the messaging. Your buyers… may not.

In Q4 2025, I led storyarb’s first original research report, surveying 84 marketers on AI positioning — what’s resonating, what’s not, and what they’re hearing from the board. The Q1 2026 report reveals:

  • Should you be using more “AI” in your messaging — or less?

  • Why 89% of teams aren’t testing their AI positioning

  • What teams hitting their quarterly targets do differently

  • Whether buyers really want “AI-powered,” or just results that make their lives easier

Developed the story, led the SME interview with Alex Lieberman, briefed the draft
Developed the story, led the SME interview with Abby Murray, briefed the draft

Managing editor

Crossbeam

Future of Revenue Report

The Future of Revenue Report

Led the launch of our Future of Revenue survey, which targeted three new personas.

Collaborated with Marketing Ops to drive a 127% increase in survey responses in one weekend, with the highest number of responses from the preferred target persona. The Future of Revenue Report was our second most popular downloadable asset with 6K downloads in 3 months.

The Partner Playbook

The Partner Playbook

Wrote the Second Edition of the Partner Playbook, a 105-page guide for partnership professionals.

Drove nearly 500 downloads on day one of launch (a 430% YoY increase). Our most popular downloadable asset to date.

Crossbeam Insider

Crossbeam Insider

Led the launch of Crossbeam Insider (now ELG Insider) on a new owned media platform, enabling our audience to find all of our content organized thematically via easy-to-browse collections. One email address to access all of our greatest hits. 

“Crossbeam Insider” Newsletter

Developed the content strategy and editorial calendar for Crossbeam Insider, including our weekly newsletter for 60K subscribers.

Contributed to a 100% increase in newsletter subscribers in less than two years.

State of the Partner Ecosystem Report

State of the Partner Ecosystem Report

Co-wrote the 60-page 2023 State of the Partner Ecosystem Report after surveying more than 500 respondents in B2B SaaS.

Generated a 20% YoY increase in respondents and 14% more downloads than the previous year’s report in the same quarter.  

Everything You Didn’t Know You Could Do With Partner Data

Developed and led webinars, including sourcing material, scripting, and collaborating with our graphic designer and animator. 

Thought leadership & copywriting

More good stuff

Botify Newsletter Relaunch

This newsletter led to an all time, historic high in open rate and CTR.

Writer @ Botify

Wrote a series of blog posts about the ROI of SEO in our efforts to expand to the C-level persona.

Ghostwriter @ The Yard

Interviewed The Yard’s CEO & Co-Founder to publish thought leadership articles on Forbes Business Council.

Writer @ Brooklyn Magazine x The Yard

Interviewed educator Cornelius Minor to share how he promotes literacy in schools nationally. Featured in Brooklyn Magazine.

Writer @ Brooklyn Magazine x The Yard

Interviewed entrepreneur Todd Coulter to share how he launched NoGo Arts. Featured in Brooklyn Magazine.

Writer & Photographer @ The Knockturnal

Covered the 2019 Santigold show at Hammerstein Ballroom for The Knockturnal.

It’s Time for the Other CEO: Chief Ecosystem Officer

I was the first to cover the emergence of the Chief Ecosystem Officer and its significance in the tech space as partnership leaders gained a seat at the table.

  • Interviewed leaders at Reputation, Introhive, and Firebolt.

  • Written by Olivia Ramirez

  • Edited by Olivia Ramirez & Sean Blanda

Article about the emergence of the Chief Ecosystem Officer role
Read the Full Article

“This is truly outstanding research and content.”

— An ELG Insider reader