Content Strategy + Development
I enjoy getting outside of my comfort zone to learn from others and distill their insights into actionable and digestible stories.
Some of the blogs and media publications I’ve contributed to include:
Crossbeam, Botify, Brooklyn Magazine, The Yard Coworking Space, Forbes Business Council, The Knockturnal, and more.
Get in touch with me via email at olivia.ramirez.ny@gmail.com
Or reach out on LinkedIn
Managing Editor
Crossbeam
The Future of Revenue Report
Led the launch of our Future of Revenue survey, which surveyed three new personas.
Collaborated with Marketing Ops to drive a 127% increase in survey responses in one weekend, with the highest number of responses from the preferred target persona. The Future of Revenue Report was our second most popular downloadable asset with 6K downloads in 3 months.
The Partner Playbook
Wrote the Second Edition of the Partner Playbook, a 105-page guide for partnership professionals.
Drove nearly 500 downloads on day one of launch (a 430% YoY increase). Our most popular downloadable asset to date.
Crossbeam Insider
Led the launch of Crossbeam Insider on a new owned media platform, enabling our audience to find all of our content organized thematically via easy-to-browse collections.
“Crossbeam Insider” Newsletter
Developed the content strategy and editorial calendar for Crossbeam Insider, including our weekly newsletter for 60K subscribers.
Contributed to a 100% increase in newsletter subscribers in less than two years.
State of the Partner Ecosystem Report
Co-wrote the 60-page 2023 State of the Partner Ecosystem Report after surveying more than 500 respondents in B2B SaaS.
Generated a 20% YoY increase in respondents and 14% more downloads than the previous year’s report in the same quarter.
Everything You Didn’t Know You Could Do With Partner Data
Developed and led webinars, including sourcing material, scripting, and collaborating with our graphic designer and animator.
Thought leadership & Copywriting
Miscellaneous Projects
Led the Relaunch of the Botify Newsletter
This newsletter led to an all time, historic high in open rate and CTR.
Writer @ Botify
Wrote a series of blog posts about the ROI of SEO in our efforts to expand to the C-level persona.
Ghostwriter @ The Yard
Interviewed The Yard’s CEO & Co-Founder to publish thought leadership articles on Forbes Business Council.
Writer @ Brooklyn Magazine x The Yard
Interviewed educator Cornelius Minor to share how he promotes literacy in schools nationally. Featured in Brooklyn Magazine.
Writer @ Brooklyn Magazine x The Yard
Interviewed entrepreneur Todd Coulter to share how he launched NoGo Arts. Featured in Brooklyn Magazine.
Writer & Photographer @ The Knockturnal
Covered the 2019 Santigold show at Hammerstein Ballroom for The Knockturnal.
It’s Time for the Other CEO: Chief Ecosystem Officer
I was the first to cover the emergence of the Chief Ecosystem Officer and its significance in the tech space as partnership leaders gained a seat at the table.
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Interviewed leaders at Reputation, Introhive, and Firebolt.
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Written by Olivia Ramirez
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Edited by Olivia Ramirez & Sean Blanda
Partnerships 101: What is Ecosystem-Led Growth?
As a team, we developed “Ecosystem-Led Growth” (ELG) as an industry term and category. This article was the first to introduce the topic of ELG to the market.
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Conducted research around the current state of the market, using survey data, interviews, and more.
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Written by Olivia Ramirez
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Edited by Olivia Ramirez
“This is truly outstanding research and content.”
— A Crossbeam reader